When Mace Group marked their 25th anniversary, we took the opportunity to celebrate both their unique spirit of ingenuity and their history of intrepid construction solutions.

We were quick to identify what makes them so special in their field. Then, using visual story telling in this 3D animation, we were able to give a nod to the many trailblazing projects they’ve delivered, whilst capturing and conveying that unique spirit, all in a style that echoes architectural modelling materials.

As a brand film, it sharpened recognition of and shone a light on what makes them so unique - their magma. As an anniversary film, it helped tease the celebrations to come, building anticipation and engagement for those activities to come.

In a related project, we also produced an animated digital wall film for a client event, further evolving the style seen here. With dimensions of 8,000 pixels x 1080 pixels, it made a real statement on the day (but doesn’t really lend itself to being seen on your every day device screen…)